History of the farm and producer

William Ferney Ortiz Ruiz is part of the third generation of coffee producers in his family. The son of Libardo Ortiz, a hardworking and exemplary man, and Jaqueline Ruiz, a loving and strong-willed woman, William is the eldest of four siblings.

From an early age, William was involved in coffee production. At 7 years old, he helped with the first coffee planting and has been supporting his family in this work ever since. In 2009, his father acquired the farm La Cabaña, which previously belonged to his paternal grandparents.

Although he completed his primary and secondary education, William initially did not consider coffee production as a life option. He saw it as unprofitable due to low parchment prices and phytosanitary problems such as coffee rust. Like many young people of his generation, he tried to seek new horizons, as youth did not see a future in rural areas and many migrated to cities, leaving their parents alone.

However, William decided to stay on the farm. He completed a technical degree in coffee production at SENA, which opened his eyes to new production and marketing options. Ten years ago, he began to look for markets that did not depend on the volatile domestic coffee price.

William and his family started experimenting with new varieties and fermentation processes. It was a challenge that required much trial and error, but gradually they managed to carve out a space in the specialty coffee market.

Now, at 35 years old, William sees great hope for the future of his family’s coffee farming and his region. He feels privileged to be in an area recognized for producing some of the world’s best coffees due to its unique terroir. This reality ignites his passion and motivates him to keep improving in the world of specialty coffee.

His goal is to bring an exceptional cup of coffee to the final consumer, full of history and effort. William sees in each bean an opportunity to share his family’s legacy and the potential of his region with the world.