History of the farm and producer

Alejandra Muñoz, a passionate coffee grower and administrator of Finca Santa Ana, began her journey in the world of coffee in an unexpected way. It all began when she and her husband, who comes from a coffee growing family in the Brussels region, made the decision to plant coffee trees on the family farm.

What began as a shared adventure soon became Alejandra’s passion. Immersing herself fully in the fascinating universe of coffee, it did not take her long to realize that she wanted to take her venture beyond the conventional. This is how Zarza Coffee was born, a project that would represent a significant challenge for Alejandra.

The biggest challenge was not the cultivation itself, but to change the mentality rooted in her family regarding the traditional methods of planting and harvesting coffee. Alejandra had a different vision: she wanted to innovate and distinguish herself in a competitive market.

With determination and a thirst for knowledge, Alejandra dedicated herself to study and search for ways to differentiate her coffee plantations. Her search led her to make a bold decision: to plant her first specialty coffee seeds. She chose exclusive varieties such as Gesha, Pacamara and Bourbon Rosado, known for their superior quality and unique flavor profiles.

But Alejandra did not stop there. In addition to cultivating these special varieties, she also adopted new fermentation techniques, seeking to further enhance the flavors and aromas of her beans.

Alejandra’s hard work and innovative vision paid off. Today, Zarza Coffee has positioned itself as a recognized brand in the region. It is distinguished for producing a clean cup and a delicious coffee that captivates the most demanding palates.

What makes Zarza Coffee truly special is not only the quality of its product, but also Alejandra’s tireless spirit. Her constant desire to improve and her passion for coffee are reflected in every bean she produces.

Alejandra Muñoz’s story is a testimony of how innovation, perseverance and passion can transform a family tradition into a successful and unique venture. Through Zarza Coffee, Alejandra has not only managed to create an exceptional product, but has also broken new ground in the coffee industry in her region.